Cookies Policy

Clarity Water Technologies, LLC values your privacy.  We will never sell your information to advertisers or other third parties.  In order to provide you with the best experience possible, we utilize cookies to provide information to our website, and in some cases, to our analytics and social media partners.

How We Use Cookies

Clarity Water Technologies, LLC, utilizes “cookies” to operate its website.  Cookies are small files that are placed on your computer or personal device to provide information to our website or third-party partners, allowing you to experience full website functionality and a customized experience. 

Cookies are designed to recognize your browser.  While they are not built to identify you personally, they may recognize identifiable information, such as your IP address.

The Types of Cookies We Use

There are various types of cookies used by our website, all of which are designed to enhance your experience with Clarity Water Technologies, LLC.

Website functionality:

We use cookies that are necessary for our website to function.  The specific cookies used may depend on your actions on the website (e.g., navigation, completing a form, etc.).  These cookies do not store any personally identifiable information.  You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.

Examples of these cookies include:

  • Google Tag Manager: This is used to run various scripts on our website.  It is necessary for the website to load properly. 
  • WordPress plug-ins: Our website is built using the WordPress platform.  Various plug-ins are used to provide website functionality.  These plug-ins may use cookies to enable the intended functionality.

Analytics:

We use third-party cookies for analytics purposes, allowing us to track website utilization (e.g., how many people are using the website, what pages and features of the site are used, etc.).  Analyzing this information allows us to improve our website and provide a better experience to our website visitors. 

Examples of these cookies include:

  • Google Analytics:
    • Google Analytics uses cookies to collect non-personally identifiable information that can be used to analyze how website visitors use our website.  This includes the pages visited, the features clicked or used, and characteristics of our visitors, such as their location and type of device.
    • The information generated by the cookie about your use of the website (including IP address) is transmitted to and stored by Google.  Some of this information is available to Clarity Water Technologies, LLC, to evaluate visitors’ use of the website and to compile statistical reports on website activity.  Google Analytics does not share actual IP address information with Google Analytics customers (in this case, Clarity Water Technologies, LLC).  Google Analytics uses IP addresses to provide and protect the security of the service, and to give website owners a sense of where, geographically, their visitors come from (also known as “IP geolocation”).
    • Clarity Water Technologies, LLC, will not (and will not allow any third party to) use the Google Analytics service to track, collect or upload any data that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google.  We will not circumvent any privacy features (e.g., an opt-out) that are part of the Google Analytics service and will comply with all applicable laws and regulations relating to the collection of information from visitors.
    • Clarity Water Technologies, LLC, utilizes the Google Analytics Demographic and Interest Reporting feature, which is part of Google Analytics for Display Advertisers, for their website reporting.  This feature provides additional visitor data (such as age, gender, and interests) for the website traffic.  As with all Google Analytics data, this data is not personally identifiable.
    • To opt-out of Google Analytics for Display Advertising and customize Google Display Network ads, visit the Ads Settings:  https://www.google.com/settings/ads.
    • For more information on Google Analytics, visit:  https://www.google.com/analytics
    • For more information on Google’s Privacy Policy, visit:  https://www.google.com/policies/privacy
  • HubSpot, Inc.:
    • HubSpot uses cookies to collect non-personally identifiable information that can be used to track how website visitors use certain features of our website, such as buttons and forms.  Some HubSpot cookies are used for technical reasons and are required for our website to operate.  Other cookies enable tracking to target the interests of our users to enhance the experience on our website.  For example, HubSpot keeps track of the website pages you visit, in order to determine what portion of the website is the most used. This data can be used to deliver customized content and promotions using HubSpot functionality to customers whose behavior indicates that they are interested in a particular subject area.
    • The information generated by the cookie about your use of the website (including IP address) is transmitted to and stored by HubSpot.  Some of this information is available to Clarity Water Technologies, LLC, to evaluate visitors’ use of the website, either (1) in aggregate form to help us understand the effectiveness of our website and marketing campaigns, or (2) to help us customize our website and overall experience for you.  Hubspot does not share actual IP address information with customers (in this case, Clarity Water Technologies, LLC).
    • For more information on Hubspot’s cookie policy, visit:  https://legal.hubspot.com/cookie-policy.

Targeting:

We use third-party cookies for retargeting website visitors on other platforms, such as social media partner sites.  These cookies enable us to provide targeted content and ads to our website visitors on these platforms.  These cookies may be set through our site by our partners, enabling them to build a profile of your interests.  They do not store any of your direct personal information.

Examples of these cookies include:

  • LinkedIn:
    • Our website utilizes the LinkedIn Insight Tag, which enables us to retarget website visitors on LinkedIn with relevant content and ads.  Through this feature, you may see content and ads from Clarity Water Technologies, LLC, on LinkedIn.  The LinkedIn Insight Tag does not provide any personally-identifiable information to Clarity Water Technologies, LLC, such as your name, email address, or IP address.
    • For more information on the LinkedIn Insight Tag, visit:  https://www.linkedin.com/help/lms/answer/a427660
  • Facebook:
    • Our website utilizes the Facebook Tracking Pixel, which enables us to retarget website visitors on Facebook with relevant content and ads.  Through this feature, you may see content and ads from Clarity Water Technologies, LLC, on Facebook.  The Facebook Tracking Pixel does not provide any personally-identifiable information to Clarity Water Technologies, LLC, such as your name, email address, or IP address.
    • For more information on the Facebook tracking pixel, visit:  https://www.facebook.com/business/learn/facebook-ads-pixel

Managing Cookies

You can control whether or not your browser accepts cookies through your browser’s settings.  Refer to your browser’s help menu or other documentation on how to do this. 

If you do choose to configure your browser to prohibit cookies, you may still use our website.  However, you may experience issues with some areas of our website. 

This website uses cookies to give you the best online experience, to provide social media features, and to analyze traffic. We may also share information about your use of our site with our analytics and social media partners. By accessing the content on this website, you agree to allow cookies to be placed. View our Cookie Policy.